- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bread market in Zambia
Explore in-depth insights into the bread market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top bread brands, packaging preferences, and shopper behaviour within the bread category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bread landscape in Zambia.
Here is the type of information included in this report:
- A total of 88 bread products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 42 different bread brands
- The most common pack size in the bread category is 0.1 kg, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 1,863 new unique product entries have been recorded in the bread category
- Big Tree is currently the most scanned bread brand in Zambia
Report on the bread category in Zambia
A comprehensive report is available upon request.
Related bread categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Flour
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of bread insights available
- Top bread products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bread brands in Zambia by demographics
- Bread brand shopper profile
- Average consumer rating per bread product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bread products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan bread products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bread sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
