- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby care market in South Africa
Explore in-depth insights into the baby care market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top baby care brands, packaging preferences, and shopper behaviour within the baby care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby care landscape in South Africa.
Here is the type of information included in this report:
- A total of 395 baby care products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 94 different baby care brands
- The most common pack size in the baby care category is 0.1 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 4,153 new unique product entries have been recorded in the baby care category
- Huggies is currently the most scanned baby care brand in South Africa
Report on the baby care category in South Africa
A comprehensive report is available upon request.
Related baby care categories
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- Baby Bath
- Baby Hair Care
- Baby Skin Care
- Diapers
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of baby care insights available
- Top baby care products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby care brands in South Africa by demographics
- Baby Care brand shopper profile
- Average consumer rating per baby care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby care products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan baby care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby care sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
