- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the home care market in Madagascar
Explore in-depth insights into the home care market in Madagascar, drawn from real consumer data. This market report analyzes key consumption trends, top home care brands, packaging preferences, and shopper behaviour within the home care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the home care landscape in Madagascar.
Here is the type of information included in this report:
- A total of 315 home care products (SKUs) have been scanned by consumers in Madagascar, providing a comprehensive view of the category
- These products span 160 different home care brands
- The most common pack size in the home care category is 0.03 kg, with the Sachet format being the most frequently used
- In the past 12 months, 5,150 new unique product entries have been recorded in the home care category
- Oxi is currently the most scanned home care brand in Madagascar
Report on the home care category in Madagascar
A comprehensive report is available upon request.
Related home care categories
-
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Aids
- Laundry Care
- Laundry Detergents
- Multi-Purpose Cleaners
- Shoe Polish
- Surface Care and cleaners
- Toilet Care
- Window/Glass Cleaners
Regions in Madagascar covered in the report
- Antananarivo
- Antsiranana
- Fianarantsoa
- Mahajanga
- Toamasina
- Toliary
Other types of home care insights available
- Top home care products in Madagascar overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of home care brands in Madagascar by demographics
- Home Care brand shopper profile
- Average consumer rating per home care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual home care products consumers in Madagascar are purchasing and consuming.
Online panel members from Madagascar scan home care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the home care sector in Madagascar, get in touch on contact@sagaciresearch.com or click below.
