- 27/09/2024
- Posted by: Janick Pettit
- Categories: Alcoholic beverages, Beauty & Personal Care, Consumer Goods / FMCG, Dairy, Household Care, Non-alcoholic beverages, Online Panels, SagaShopper, Tanzania
Discover the most popular consumer goods in Tanzania for 2024. Recently, we asked our online panel in Tanzania to reveal the contents of their shopping baskets using the SagaPoll online survey app. This process provides us with invaluable insights into consumer preferences in Tanzania. We meticulously capture details of Fast-Moving Consumer Goods (FMCG) they typically buy, including barcodes, images, packaging, formats, and pricing.
Most in-demand consumer goods in Tanzania
Now, let’s take a closer look at the popular FMCG brands in Tanzania.
In Tanzania, there is a strong demand for non-alcoholic beverages, particularly bottled water brands like Uhai, Afya, Kilimanjaro, Jambo, and Dew Drop, which feature prominently in consumers baskets. Carbonated soft drinks such as Pepsi and Coca-Cola, along with Afiya, are also popular, while energy drinks like Azam and juices from Jambo and Azam round out the selection.
The shopping basket also features a few alcoholic beverages, notably Safari and Serengeti beers. Everyday essentials are well-represented, with Neel brand salt (a recently established local product), Doffi laundry detergent, Al Mudish powder milk, and Blue Band margarine frequently appearing in Tanzanian consumers’ baskets. Similar trends observed in Kenya and Uganda further highlight Blue Band’s strong presence in the region. In the personal and beauty care segment, standout items include Whitedent toothbrushes, Parachute coconut hair oil, and Vestline petroleum jelly.
What are the most popular products in Tanzania?
Here is the ranking of the Top FMCG brands in Tanzania of 2024:
| Brand | Category | Packaging | Manufacturer | Origin |
| 1. Uhai | Bottled Water | 1.6l | Bakhresa Group | Tanzania |
| 2. Afya | Bottled Water | 1.6l | Watercom | Tanzania |
| 3. Safari | Beer | 500ml | Tanzania Breweries / part of AB InBev | Tanzania |
| 4. Kilimanjaro | Bottled Water | 1.5l | Bonite Bottlers | Tanzania |
| 5. Pepsi | Carbonated Soft Drinks | 600ml | SBC Tanzania (Pepsi) | USA |
| 6. Azam | Energy Drinks | 300ml | Bakhresa Group | Tanzania |
| 7. Jambo | Bottled Water | 1.5l | Jambo Food Products | Tanzania |
| 8. Dew Drop | Bottled Water | 1.5l | Dew Drop Drinks | Tanzania |
| 9. Neel | Seasoning | 500g | Neelkanth Group | Tanzania |
| 10. Whitedent | Toothbrushes | 1 unit | Chemicotex Industries | Tanzania |
| 11. Doffi | Laundry Detergents | 500g | Keds Tanzania Company Limited / Softcare | Tanzania |
| 12. Azam | Juice | 500ml | Bakhresa Group | Tanzania |
| 13. Afiya | Carbonated Soft Drinks | 300ml | Watercom | Tanzania |
| 14. Coca-Cola | Carbonated Soft Drinks | 600ml | Coca-Cola Kwanza | USA |
| 15. Serengeti | Beer | 330ml | Serengeti Breweries Limited (SBL) (part of EABL, subsidiary of Diageo) | Tanzania |
| 16. Parachute | Hair Food | 200ml | Marico Limited | India |
| 17. Jambo | Juice | 300ml | Jambo Food Products | Tanzania |
| 18. Al Mudish | Powder Milk | 400g | Oman Foodstuff Factory | Oman |
| 19. Blue Band | Margarine | 1kg | Flora Food Group (formerly known as Upfield) | Netherlands |
| 20. Vestline | Petroleum jelly | 100g | Tanga Pharmaceutical & Plastics Ltd (TPPL) | Tanzania |
Emerging consumer goods trends in Tanzania: local products dominate everyday choices
Interestingly, the majority of best-selling products in Tanzania are local brands manufactured within the country. However, several international brands also make the list. Pepsi and Coca-Cola, while produced locally, originate from the United States. Additionally, Parachute coconut hair oil is imported from India, Blue Band from the Netherlands, and Al Mudish, a dairy brand, from Oman.
More on the leading FMCG brands in Tanzania in 2024
In a nutshell, our consumer panel delivers valuable insights into consumer behaviour in Tanzania, empowering businesses to make informed decisions. If you’re interested in exploring market research in Tanzania or want to learn more about market trends in Tanzania for 2024, don’t hesitate to reach out!
To contact us, send us an email to contact@sagaciresearch.com or simply click below.
Methodology
This data is sourced from our Shopping Panel within SagaPoll, Africa’s largest online panel.
Population: adults in Tanzania above 18 years old
Base: 249 panel members
Period: 22nd to 28th April 2024