- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the milk formula market in Nigeria
Explore in-depth insights into the milk formula market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top milk formula brands, packaging preferences, and shopper behaviour within the milk formula category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk formula landscape in Nigeria.
Here is the type of information included in this report:
- A total of 38 milk formula products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 18 different milk formula brands
- The most common pack size in the milk formula category is 0.4 kg, with the Can format being the most frequently used
- In the past 12 months, 1,356 new unique product entries have been recorded in the milk formula category
- My Boy is currently the most scanned milk formula brand in Nigeria
Report on the milk formula category in Nigeria
A comprehensive report is available upon request.
Related milk formula categories
- Baby Food
- Infant Cereals
- Pureed Baby Food
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of milk formula insights available
- Top milk formula products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of milk formula brands in Nigeria by demographics
- Milk Formula brand shopper profile
- Average consumer rating per milk formula product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual milk formula products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan milk formula products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the milk formula sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
