- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the confectionery market in Kenya
Explore in-depth insights into the confectionery market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the confectionery landscape in Kenya.
Here is the type of information included in this report:
- A total of 466 confectionery products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 128 different confectionery brands
- The most common pack size in the confectionery category is 0.08 kg, with the Sachet format being the most frequently used
- In the past 12 months, 10,775 new unique product entries have been recorded in the confectionery category
- Cadbury is currently the most scanned confectionery brand in Kenya
Report on the confectionery category in Kenya
A comprehensive report is available upon request.
Related confectionery categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
- Candies and Sweets (non-chocolate)
- Chewing Gum
- Chocolate Confectionery
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of confectionery insights available
- Top confectionery products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of confectionery brands in Kenya by demographics
- Confectionery brand shopper profile
- Average consumer rating per confectionery product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual confectionery products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the confectionery sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
