- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rice market in Zambia
Explore in-depth insights into the rice market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top rice brands, packaging preferences, and shopper behaviour within the rice category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rice landscape in Zambia.
Here is the type of information included in this report:
- A total of 58 rice products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 20 different rice brands
- The most common pack size in the rice category is 5 kg, with the Bag format being the most frequently used
- In the past 12 months, 2,454 new unique product entries have been recorded in the rice category
- Mother’S Pride is currently the most scanned rice brand in Zambia
Report on the rice category in Zambia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related rice categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Pasta
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of rice insights available
- Top rice products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rice brands in Zambia by demographics
- Rice brand shopper profile
- Average consumer rating per rice product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual rice products consumers in Zambia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Zambia scan rice products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rice sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
