- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rum market in Zambia
Explore in-depth insights into the rum market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top rum brands, packaging preferences, and shopper behaviour within the rum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rum landscape in Zambia.
Here is the type of information included in this report:
- A total of 24 rum products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 12 different rum brands
- The most common pack size in the rum category is 75 cl, with the Glass Bottle format being the most frequently used
- In the past 12 months, 830 new unique product entries have been recorded in the rum category
- Caribbean is currently the most scanned rum brand in Zambia
Report on the rum category in Zambia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related rum categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of rum insights available
- Top rum products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rum brands in Zambia by demographics
- Rum brand shopper profile
- Average consumer rating per rum product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual rum products consumers in Zambia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Zambia scan rum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rum sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
