- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rice market in Nigeria
Explore in-depth insights into the rice market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top rice brands, packaging preferences, and shopper behaviour within the rice category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rice landscape in Nigeria.
Here is the type of information included in this report:
- A total of 36 rice products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 22 different rice brands
- The most common pack size in the rice category is 50 kg, with the Bag format being the most frequently used
- In the past 12 months, 1,181 new unique product entries have been recorded in the rice category
- Mama’s Pride is currently the most scanned rice brand in Nigeria
Report on the rice category in Nigeria
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related rice categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Pasta
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of rice insights available
- Top rice products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rice brands in Nigeria by demographics
- Rice brand shopper profile
- Average consumer rating per rice product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual rice products consumers in Nigeria are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Nigeria scan rice products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rice sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
