Food & Drinks market in Kenya

Detailed insights on the food & drinks market in Kenya

Explore in-depth insights into the food & drinks market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top food & drinks brands, packaging preferences, and shopper behaviour within the food & drinks category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the food & drinks landscape in Kenya.

Here is the type of information included in this report:

• A total of 12,155 food & drinks products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
• These products span 1,815 different food & drinks brands
• The most common pack size in the food & drinks category is 50 g, with the Plastic Bottle format being the most frequently used
• In the past 12 months, 1,108,095 new unique product entries have been recorded in the food & drinks category
• Tropical Heat is currently the most scanned food & drinks brand in Kenya

Report on the food & drinks category in Kenya

Order your report today to access a comprehensive picture of this category and identify growth opportunities.

Related food & drinks categories

• Alcoholic Beverages
• Baby Food
• Baking Powder
• Beer
• Beverages
• Biscuits
• Bottled Water
• Bouillon
• Brandy and Cognac
• Bread
• Bread, Flour, Pastries and Baking Ingredients
• Butter
• Candies and Sweets (non-chocolate)
• Canned Seafood
• Canned and Preserved Foods
• Carbonated Soft Drinks
• Cheese
• Chewing Gum
• Chocolate Confectionery
• Coffee
• Condensed and Evaporated milk
• Confectionery
• Cooking Sauces
• Couscous
• Cream
• Dairy
• Dairy Desserts
• Edible oils
• Energy Drinks
• Family Cereals
• Flavoured Powder Drinks
• Flour
• Fresh Food
• Frozen Foods
• Fruits in Syrup
• Gin
• Herbs and Spices
• Ice Cream
• Infant Cereals
• Instant Noodles
• Instant Soups
• Juices
• Ketchup
• Liqueurs
• Margarine
• Mayonnaise
• Milk

  Regions in Kenya covered in the report

  • Baringo
  • Bomet
  • Bungoma
  • Busia
  • Elgeyo-Marakwet
  • Embu
  • Garissa
  • Homa Bay
  • Isiolo
  • Kajiado
  • Kakamega
  • Kericho
  • Kiambu
  • Kilifi
  • Kirinyaga
  • Kisii
  • Kisumu
  • Kitui
  • Kwale
  • Laikipia
  • Lamu
  • Machakos
  • Makueni
  • Mandera
  • Marsabit
  • Meru
  • Migori
  • Mombasa
  • Murang’a
  • Nairobi
  • Nakuru
  • Nandi
  • Narok
  • Nyamira
  • Nyandarua
  • Nyeri
  • Samburu
  • Siaya
  • Taita Taveta
  • Tana River
  • Tharaka-Nithi
  • Trans Nzoia
  • Turkana
  • Uasin Gishu
  • Vihiga
  • Wajir
  • West Pokot

  Other types of food & drinks insights available

  • Top food & drinks products in Kenya overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of food & drinks brands in Kenya by demographics
  • Food & Drinks brand shopper profile
  • Average consumer rating per food & drinks product / brand

  Methodology

  Our report draws on our shopper panel in Africa, which tracks the actual food & drinks products consumers in Kenya are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.

  Online panel members from Kenya scan food & drinks products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

  To obtain detailed insights on the food & drinks sector in Kenya, get in touch on contact@sagaciresearch.com or click below.

  Contact us

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