- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the flour market in Ghana
Explore in-depth insights into the flour market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top flour brands, packaging preferences, and shopper behaviour within the flour category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the flour landscape in Ghana.
Here is the type of information included in this report:
- A total of 37 flour products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 23 different flour brands
- The most common pack size in the flour category is 50 g, with the Sachet format being the most frequently used
- In the past 12 months, 1,046 new unique product entries have been recorded in the flour category
- Kivo is currently the most scanned flour brand in Ghana
Report on the flour category in Ghana
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related flour categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Bread
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of flour insights available
- Top flour products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of flour brands in Ghana by demographics
- Flour brand shopper profile
- Average consumer rating per flour product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual flour products consumers in Ghana are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Ghana scan flour products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the flour sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
