- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the confectionery market in Ethiopia
Explore in-depth insights into the confectionery market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the confectionery landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 83 confectionery products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 52 different confectionery brands
- The most common pack size in the confectionery category is 500 g, with the Other format being the most frequently used
- In the past 12 months, 1,984 new unique product entries have been recorded in the confectionery category
- Orion is currently the most scanned confectionery brand in Ethiopia
Report on the confectionery category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related confectionery categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Canned and Preserved Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
- Candies and Sweets (non-chocolate)
- Chewing Gum
- Chocolate Confectionery
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of confectionery insights available
- Top confectionery products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of confectionery brands in Ethiopia by demographics
- Confectionery brand shopper profile
- Average consumer rating per confectionery product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual confectionery products consumers in Ethiopia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Ethiopia scan confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the confectionery sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
