- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue market in Ethiopia
Explore in-depth insights into the tissue market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top tissue brands, packaging preferences, and shopper behaviour within the tissue category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 22 tissue products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 14 different tissue brands
- The most common pack size in the tissue category is 100 g, with the Paper box format being the most frequently used
- In the past 12 months, 1,277 new unique product entries have been recorded in the tissue category
- Viva! is currently the most scanned tissue brand in Ethiopia
Report on the tissue category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related tissue categories
- Tissue and Hygiene
- Hygiene
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of tissue insights available
- Top tissue products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue brands in Ethiopia by demographics
- Tissue brand shopper profile
- Average consumer rating per tissue product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual tissue products consumers in Ethiopia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Ethiopia scan tissue products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
