Confectionery market in Eswatini

Detailed insights on the confectionery market in Eswatini

Explore in-depth insights into the confectionery market in Eswatini, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the confectionery landscape in Eswatini.

Here is the type of information included in this report:

  • A total of 161 confectionery products (SKUs) have been scanned by consumers in Eswatini, providing a comprehensive view of the category
  • These products span 56 different confectionery brands
  • The most common pack size in the confectionery category is 80 g, with the Plastic Wrap format being the most frequently used
  • In the past 12 months, 882 new unique product entries have been recorded in the confectionery category
  • Cadbury is currently the most scanned confectionery brand in Eswatini

Report on the confectionery category in Eswatini

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Related confectionery categories

  • Packaged Food
    • Biscuits
    • Bread, Flour, Pastries and Baking Ingredients
    • Canned and Preserved Foods
    • Edible oils
    • Family Cereals
    • Frozen Foods
    • Nuts, Seeds and Dry Fruits
    • Rice, Pasta and Noodles
    • Salty Snacks
    • Sauces, Dressings and Condiments
    • Spreads, Jams and Honey
  • Candies and Sweets (non-chocolate)
  • Chewing Gum
  • Chocolate Confectionery

Regions in Eswatini covered in the report

  • Hhohho
  • Lubombo
  • Manzini
  • Shiselweni

Other types of confectionery insights available

  • Top confectionery products in Eswatini overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of confectionery brands in Eswatini by demographics
  • Confectionery brand shopper profile
  • Average consumer rating per confectionery product / brand

Methodology

Our report draws on our shopper panel in Africa, which tracks the actual confectionery products consumers in Eswatini are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.

Online panel members from Eswatini scan confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the confectionery sector in Eswatini, get in touch on contact@sagaciresearch.com or click below.