Flour market in Botswana

Detailed insights on the flour market in Botswana

Explore in-depth insights into the flour market in Botswana, drawn from real consumer data. This market report analyzes key consumption trends, top flour brands, packaging preferences, and shopper behaviour within the flour category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the flour landscape in Botswana.

Here is the type of information included in this report:

  • A total of 130 flour products (SKUs) have been scanned by consumers in Botswana, providing a comprehensive view of the category
  • These products span 35 different flour brands
  • The most common pack size in the flour category is 5 kg, with the Bag format being the most frequently used
  • In the past 12 months, 3,092 new unique product entries have been recorded in the flour category
  • Choppies is currently the most scanned flour brand in Botswana

Report on the flour category in Botswana

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Related flour categories

  • Bread, Flour, Pastries and Baking Ingredients
    • Baking Powder
    • Bread
    • Sodium Bicarbonate
    • Sugar and Sweeteners

Regions in Botswana covered in the report

  • Central
  • Chobe
  • Francistown
  • Gaborone
  • Ghanzi
  • Jwaneng
  • Kgalagadi
  • Kgatleng
  • Kweneng
  • Lobatse
  • North-East
  • North-West
  • Selibe Phikwe
  • South-East
  • Southern
  • Sowa

Other types of flour insights available

  • Top flour products in Botswana overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of flour brands in Botswana by demographics
  • Flour brand shopper profile
  • Average consumer rating per flour product / brand

Methodology

Our report draws on our shopper panel in Africa, which tracks the actual flour products consumers in Botswana are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.

Online panel members from Botswana scan flour products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the flour sector in Botswana, get in touch on contact@sagaciresearch.com or click below.