- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the personal care market in Malawi
Explore in-depth insights into the personal care market in Malawi, drawn from real consumer data. This market report analyzes key consumption trends, top personal care brands, packaging preferences, and shopper behaviour within the personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the personal care landscape in Malawi.
Here is the type of information included in this report:
- A total of 227 personal care products (SKUs) have been scanned by consumers in Malawi, providing a comprehensive view of the category
- These products span 71 different personal care brands
- The most common pack size in the personal care category is 5 cl, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,006 new unique product entries have been recorded in the personal care category
- Protex is currently the most scanned personal care brand in Malawi
Report on the personal care category in Malawi
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related personal care categories
- Beauty and Personal Care
- Baby Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Skin Care
- Tissue and Hygiene
- Bar Soap
- Bath and Shower
- Deodorants
- Depilatories
- Liquid Soap
- Men’s Shaving
Regions in Malawi covered in the report
- Balaka
- Blantyre
- Chikwawa
- Chiradzulu
- Chitipa
- Dedza
- Dowa
- Karonga
- Kasungu
- Likoma
- Lilongwe
- Machinga
- Mangochi
- Mchinji
- Mulanje
- Mwanza
- Mzimba
- Neno
- Nkhata Bay
- Nkhotakota
- Nsanje
- Ntcheu
- Ntchisi
- Phalombe
- Rumphi
- Salima
- Thyolo
- Zomba
Other types of personal care insights available
- Top personal care products in Malawi overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of personal care brands in Malawi by demographics
- Personal care brand shopper profile
- Average consumer rating per personal care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual personal care products consumers in Malawi are purchasing and consuming.
Online panel members from Malawi scan personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the personal care sector in Malawi, get in touch on contact@sagaciresearch.com or click below.
