- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the packaged food market in Zimbabwe
Explore in-depth insights into the packaged food market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top packaged food brands, packaging preferences, and shopper behaviour within the packaged food category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the packaged food landscape in Zimbabwe.
Here is the type of information included in this report:
- A total of 5,200 packaged food products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
- These products span 936 different packaged food brands
- The most common pack size in the packaged food category is 2 kg, with the Bag format being the most frequently used
- In the past 12 months, 148,622 new unique product entries have been recorded in the packaged food category
- PRObrands is currently the most scanned packaged food brand in Zimbabwe
Report on the packaged food category in Zimbabwe
A comprehensive report is available upon request.
Related packaged food categories
- Food & Drinks
- Baby Food
- Beverages
- Canned and Preserved Foods
- Dairy
- Baking Powder
- Biscuits
- Bouillon
- Bread
- Bread, Flour, Pastries and Baking Ingredients
- Candies and Sweets (non-chocolate)
- Chewing Gum
- Chocolate Confectionery
- Confectionery
- Cooking Sauces
- Couscous
- Edible oils
- Family Cereals
- Flour
- Frozen Foods
- Herbs and Spices
- Instant Noodles
- Ketchup
- Mayonnaise
- Mustard
- Nuts, Seeds and Dry Fruits
- Pasta
- Rice
- Rice, Pasta and Noodles
- Salt
- Salty Snacks
- Sauces, Dressings and Condiments
- Seasoning
- Sodium Bicarbonate
- Soy Sauces
- Spreads, Jams and Honey
- Sugar and Sweeteners
- Table Sauces
- Tomato Pastes and Purées
- Vinegar
Regions in Zimbabwe covered in the report
- Bulawayo
- Harare
- Manicaland
- Mashonaland Central
- Mashonaland East
- Mashonaland West
- Masvingo
- Matabeleland North
- Matabeleland South
- Midlands
Other types of packaged food insights available
- Top packaged food products in Zimbabwe overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of packaged food brands in Zimbabwe by demographics
- Packaged Food brand shopper profile
- Average consumer rating per packaged food product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual packaged food products consumers in Zimbabwe are purchasing and consuming.
Online panel members from Zimbabwe scan packaged food products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the packaged food sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.
