Beer market in Zimbabwe

Detailed insights on the beer market in Zimbabwe

Explore in-depth insights into the beer market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top beer brands, packaging preferences, and shopper behaviour within the beer category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beer landscape in Zimbabwe.

Here is the type of information included in this report:

  • A total of 176 beer products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
  • These products span 62 different beer brands
  • The most common pack size in the beer category is 0.33 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 7,504 new unique product entries have been recorded in the beer category
  • Delta Corporation (Delta Breweries) is currently the most scanned beer brand in Zimbabwe

Report on the beer category in Zimbabwe

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related beer categories

  • Alcoholic Beverages
    • Ready to Drink Beverages
    • Spirits
    • Wine & Champagne

Regions in Zimbabwe covered in the report

  • Bulawayo
  • Harare
  • Manicaland
  • Mashonaland Central
  • Mashonaland East
  • Mashonaland West
  • Masvingo
  • Matabeleland North
  • Matabeleland South
  • Midlands

Other types of beer insights available

  • Top beer products in Zimbabwe overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of beer brands in Zimbabwe by demographics
  • Beer brand shopper profile
  • Average consumer rating per beer product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual beer products consumers in Zimbabwe are purchasing and consuming.

Online panel members from Zimbabwe scan beer products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the beer sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.