- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tea market in Zambia
Explore in-depth insights into the tea market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top tea brands, packaging preferences, and shopper behaviour within the tea category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tea landscape in Zambia.
Here is the type of information included in this report:
- A total of 133 tea products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 57 different tea brands
- The most common pack size in the tea category is 0.125 kg, with the Paper box format being the most frequently used
- In the past 12 months, 2,115 new unique product entries have been recorded in the tea category
- My Gold is currently the most scanned tea brand in Zambia
Report on the tea category in Zambia
A comprehensive report is available upon request.

Related tea categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Juices
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of tea insights available
- Top tea products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tea brands in Zambia by demographics
- Tea brand shopper profile
- Average consumer rating per tea product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tea products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan tea products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tea sector in Zambia, get in touch on contact@sagaciresearch.com or click below.