- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue market in Zambia
Explore in-depth insights into the tissue market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top tissue brands, packaging preferences, and shopper behaviour within the tissue category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue landscape in Zambia.
Here is the type of information included in this report:
- A total of 62 tissue products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 29 different tissue brands
- The most common pack size in the tissue category is 40 kg, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 945 new unique product entries have been recorded in the tissue category
- Sobira is currently the most scanned tissue brand in Zambia
Report on the tissue category in Zambia
A comprehensive report is available upon request.
Related tissue categories
- Tissue and Hygiene
- Hygiene
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of tissue insights available
- Top tissue products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue brands in Zambia by demographics
- Tissue brand shopper profile
- Average consumer rating per tissue product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan tissue products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
