- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Zambia
Explore in-depth insights into the hygiene market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Zambia.
Here is the type of information included in this report:
- A total of 151 hygiene products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 56 different hygiene brands
- The most common pack size in the hygiene category is 8 units, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 2,105 new unique product entries have been recorded in the hygiene category
- Softcare is currently the most scanned hygiene brand in Zambia
Report on the hygiene category in Zambia
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of hygiene insights available
- Top hygiene products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Zambia by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
