Salt market in Tanzania

Detailed insights on the salt market in Tanzania

Explore in-depth insights into the salt market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top salt brands, packaging preferences, and shopper behaviour within the salt category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the salt landscape in Tanzania.

Here is the type of information included in this report:

  • A total of 22 salt products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
  • These products span 10 different salt brands
  • The most common pack size in the salt category is 0.5 kg, with the Sachet format being the most frequently used
  • In the past 12 months, 1,791 new unique product entries have been recorded in the salt category
  • Neel is currently the most scanned salt brand in Tanzania

Report on the salt category in Tanzania

A comprehensive report is available upon request.

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Related salt categories

  • Seasoning
    • Bouillon
    • Herbs and Spices
    • Vinegar

Regions in Tanzania covered in the report

  • Arusha
  • Dar es Salaam
  • Dodoma
  • Geita
  • Iringa
  • Kagera
  • Katavi
  • Kigoma
  • Kilimanjaro
  • Lindi
  • Manyara
  • Mara
  • Mbeya
  • Morogoro
  • Mtwara
  • Mwanza
  • Njombe
  • Pemba North
  • Pemba South
  • Pwani
  • Rukwa
  • Ruvuma
  • Shinyanga
  • Simiyu
  • Singida
  • Tabora
  • Tanga
  • Zanzibar North
  • Zanzibar South and Central
  • Zanzibar West

Other types of salt insights available

  • Top salt products in Tanzania overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of salt brands in Tanzania by demographics
  • Salt brand shopper profile
  • Average consumer rating per salt product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual salt products consumers in Tanzania are purchasing and consuming.

Online panel members from Tanzania scan salt products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the salt sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.