- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry detergents market in South Africa
Explore in-depth insights into the laundry detergents market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top laundry detergents brands, packaging preferences, and shopper behaviour within the laundry detergents category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry detergents landscape in South Africa.
Here is the type of information included in this report:
- A total of 217 laundry detergents products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 66 different laundry detergents brands
- The most common pack size in the laundry detergents category is 2 kg, with the Bag format being the most frequently used
- In the past 12 months, 6,550 new unique product entries have been recorded in the laundry detergents category
- Sunlight is currently the most scanned laundry detergents brand in South Africa
Report on the laundry detergents category in South Africa
A comprehensive report is available upon request.
Related laundry detergents categories
- Laundry Care
- Laundry Aids
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of laundry detergents insights available
- Top laundry detergents products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry detergents brands in South Africa by demographics
- Laundry Detergents brand shopper profile
- Average consumer rating per laundry detergents product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry detergents products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan laundry detergents products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry detergents sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
