- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry aids market in South Africa
Explore in-depth insights into the laundry aids market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top laundry aids brands, packaging preferences, and shopper behaviour within the laundry aids category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry aids landscape in South Africa.
Here is the type of information included in this report:
- A total of 151 laundry aids products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 54 different laundry aids brands
- The most common pack size in the laundry aids category is 0.5 l, with the Sachet format being the most frequently used
- In the past 12 months, 3,339 new unique product entries have been recorded in the laundry aids category
- Sta-Soft is currently the most scanned laundry aids brand in South Africa
Report on the laundry aids category in South Africa
A comprehensive report is available upon request.
Related laundry aids categories
- Laundry Care
- Laundry Detergents
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of laundry aids insights available
- Top laundry aids products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry aids brands in South Africa by demographics
- Laundry Aids brand shopper profile
- Average consumer rating per laundry aids product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry aids products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan laundry aids products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry aids sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
