- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the wine & champagne market in South Africa
Explore in-depth insights into the wine & champagne market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top wine & champagne brands, packaging preferences, and shopper behaviour within the wine & champagne category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the wine & champagne landscape in South Africa.
Here is the type of information included in this report:
- A total of 353 wine & champagne products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 100 different wine & champagne brands
- The most common pack size in the wine & champagne category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 2,963 new unique product entries have been recorded in the wine & champagne category
- Robertson Winery is currently the most scanned wine & champagne brand in South Africa
Report on the wine & champagne category in South Africa
A comprehensive report is available upon request.

Related wine & champagne categories
- Alcoholic Beverages
- Beer
- Ready to Drink Beverages
- Spirits
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of wine & champagne insights available
- Top wine & champagne products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of wine & champagne brands in South Africa by demographics
- Wine & Champagne brand shopper profile
- Average consumer rating per wine & champagne product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual wine & champagne products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan wine & champagne products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the wine & champagne sector in South Africa, get in touch on contact@sagaciresearch.com or click below.