Gin market in South Africa

Detailed insights on the gin market in South Africa

Explore in-depth insights into the gin market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top gin brands, packaging preferences, and shopper behaviour within the gin category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the gin landscape in South Africa.

Here is the type of information included in this report:

  • A total of 64 gin products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 33 different gin brands
  • The most common pack size in the gin category is 0.75 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 780 new unique product entries have been recorded in the gin category
  • Gordon’s is currently the most scanned gin brand in South Africa

Report on the gin category in South Africa

A comprehensive report is available upon request.

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Related gin categories

  • Spirits
    • Brandy and Cognac
    • Liqueurs
    • Rum
    • Tequila and Mezcal
    • Vodka
    • Whisky

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of gin insights available

  • Top gin products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of gin brands in South Africa by demographics
  • Gin brand shopper profile
  • Average consumer rating per gin product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual gin products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan gin products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the gin sector in South Africa, get in touch on contact@sagaciresearch.com or click below.