Spirits market in South Africa

Detailed insights on the spirits market in South Africa

Explore in-depth insights into the spirits market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top spirits brands, packaging preferences, and shopper behaviour within the spirits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the spirits landscape in South Africa.

Here is the type of information included in this report:

  • A total of 464 spirits products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 191 different spirits brands
  • The most common pack size in the spirits category is 0.75 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 6,800 new unique product entries have been recorded in the spirits category
  • Three Ships is currently the most scanned spirits brand in South Africa

Report on the spirits category in South Africa

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related spirits categories

  • Alcoholic Beverages
    • Beer
    • Ready to Drink Beverages
    • Wine & Champagne
  • Brandy and Cognac
  • Gin
  • Liqueurs
  • Rum
  • Tequila and Mezcal
  • Vodka
  • Whisky

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of spirits insights available

  • Top spirits products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of spirits brands in South Africa by demographics
  • Spirits brand shopper profile
  • Average consumer rating per spirits product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual spirits products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan spirits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the spirits sector in South Africa, get in touch on contact@sagaciresearch.com or click below.