- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby food market in South Africa
Explore in-depth insights into the baby food market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top baby food brands, packaging preferences, and shopper behaviour within the baby food category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby food landscape in South Africa.
Here is the type of information included in this report:
- A total of 324 baby food products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 46 different baby food brands
- The most common pack size in the baby food category is 0.2 kg, with the Paper box format being the most frequently used
- In the past 12 months, 6,881 new unique product entries have been recorded in the baby food category
- Purity is currently the most scanned baby food brand in South Africa
Report on the baby food category in South Africa
A comprehensive report is available upon request.
Related baby food categories
- Food & Drinks
- Beverages
- Canned and Preserved Foods
- Dairy
- Packaged Food
- Infant Cereals
- Milk Formula
- Pureed Baby Food
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of baby food insights available
- Top baby food products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby food brands in South Africa by demographics
- Baby Food brand shopper profile
- Average consumer rating per baby food product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby food products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan baby food products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby food sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
