- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the diapers market in South Africa
Explore in-depth insights into the diapers market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top diapers brands, packaging preferences, and shopper behaviour within the diapers category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the diapers landscape in South Africa.
Here is the type of information included in this report:
- A total of 144 diapers products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 22 different diapers brands
- The most common pack size in the diapers category is 4 kg, with the Bag format being the most frequently used
- In the past 12 months, 1,107 new unique product entries have been recorded in the diapers category
- Huggies is currently the most scanned diapers brand in South Africa
Report on the diapers category in South Africa
A comprehensive report is available upon request.
Related diapers categories
- Baby Care
- Baby Bath
- Baby Hair Care
- Baby Skin Care
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of diapers insights available
- Top diapers products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of diapers brands in South Africa by demographics
- Diapers brand shopper profile
- Average consumer rating per diapers product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual diapers products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan diapers products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the diapers sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
