- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the spirits market in Rwanda
Explore in-depth insights into the spirits market in Rwanda, drawn from real consumer data. This market report analyzes key consumption trends, top spirits brands, packaging preferences, and shopper behaviour within the spirits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the spirits landscape in Rwanda.
Here is the type of information included in this report:
- A total of 168 spirits products (SKUs) have been scanned by consumers in Rwanda, providing a comprehensive view of the category
- These products span 111 different spirits brands
- The most common pack size in the spirits category is 0.2 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 1,692 new unique product entries have been recorded in the spirits category
- Club is currently the most scanned spirits brand in Rwanda
Report on the spirits category in Rwanda
A comprehensive report is available upon request.
Related spirits categories
- Alcoholic Beverages
- Beer
- Ready to Drink Beverages
- Wine & Champagne
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Rwanda covered in the report
- Amajyaruguru
- Amajyepfo
- Iburasirazuba
- Iburengerazuba
- Umujyi wa Kigali
Other types of spirits insights available
- Top spirits products in Rwanda overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of spirits brands in Rwanda by demographics
- Spirits brand shopper profile
- Average consumer rating per spirits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual spirits products consumers in Rwanda are purchasing and consuming.
Online panel members from Rwanda scan spirits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the spirits sector in Rwanda, get in touch on contact@sagaciresearch.com or click below.
