- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the fragrances market in Rwanda
Explore in-depth insights into the fragrances market in Rwanda, drawn from real consumer data. This market report analyzes key consumption trends, top fragrances brands, packaging preferences, and shopper behaviour within the fragrances category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the fragrances landscape in Rwanda.
Here is the type of information included in this report:
- A total of 114 fragrances products (SKUs) have been scanned by consumers in Rwanda, providing a comprehensive view of the category
- These products span 61 different fragrances brands
- The most common pack size in the fragrances category is 0.25 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 798 new unique product entries have been recorded in the fragrances category
- Dear Body is currently the most scanned fragrances brand in Rwanda
Report on the fragrances category in Rwanda
A comprehensive report is available upon request.
Related fragrances categories
- Cosmetics and Beauty
- Make-Up / Colour Cosmetics
Regions in Rwanda covered in the report
- Amajyaruguru
- Amajyepfo
- Iburasirazuba
- Iburengerazuba
- Umujyi wa Kigali
Other types of fragrances insights available
- Top fragrances products in Rwanda overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of fragrances brands in Rwanda by demographics
- Fragrances brand shopper profile
- Average consumer rating per fragrances product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual fragrances products consumers in Rwanda are purchasing and consuming.
Online panel members from Rwanda scan fragrances products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the fragrances sector in Rwanda, get in touch on contact@sagaciresearch.com or click below.
