- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the markers and highlighters market in Nigeria
Explore in-depth insights into the markers and highlighters market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top markers and highlighters brands, packaging preferences, and shopper behaviour within the markers and highlighters category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the markers and highlighters landscape in Nigeria.
Here is the type of information included in this report:
- A total of 116 markers and highlighters products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 74 different markers and highlighters brands
- The most common pack size in the markers and highlighters category is 0.001 kg, with the Paper box format being the most frequently used
- In the past 12 months, 2,725 new unique product entries have been recorded in the markers and highlighters category
- Snowman is currently the most scanned markers and highlighters brand in Nigeria
Report on the markers and highlighters category in Nigeria
A comprehensive report is available upon request.
Related markers and highlighters categories
- Stationery
- Coloration
- Correction
- Notebooks
- Pencils
- Pens
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of markers and highlighters insights available
- Top markers and highlighters products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of markers and highlighters brands in Nigeria by demographics
- Markers and Highlighters brand shopper profile
- Average consumer rating per markers and highlighters product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual markers and highlighters products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan markers and highlighters products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the markers and highlighters sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
