Stationery market in Nigeria

Detailed insights on the stationery market in Nigeria

Explore in-depth insights into the stationery market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top stationery brands, packaging preferences, and shopper behaviour within the stationery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the stationery landscape in Nigeria.

Here is the type of information included in this report:

  • A total of 583 stationery products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
  • These products span 261 different stationery brands
  • The most common pack size in the stationery category is 1 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 13,593 new unique product entries have been recorded in the stationery category
  • Book is currently the most scanned stationery brand in Nigeria

Report on the stationery category in Nigeria

A comprehensive report is available upon request.

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Related stationery categories

  • Markers and Highlighters
  • Notebooks
  • Pencils
  • Pens

Regions in Nigeria covered in the report

  • Abia
  • Adamawa
  • Akwa Ibom
  • Anambra
  • Bauchi
  • Bayelsa
  • Benue
  • Borno
  • Cross River
  • Delta
  • Ebonyi
  • Edo
  • Ekiti
  • Enugu
  • Federal Capital Territory
  • Gombe
  • Imo
  • Jigawa
  • Kaduna
  • Kano
  • Katsina
  • Kebbi
  • Kogi
  • Kwara
  • Lagos
  • Nassarawa
  • Niger
  • Ogun
  • Ondo
  • Osun
  • Oyo
  • Plateau
  • Rivers
  • Sokoto
  • Taraba
  • Yobe
  • Zamfara

Other types of stationery insights available

  • Top stationery products in Nigeria overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of stationery brands in Nigeria by demographics
  • Stationery brand shopper profile
  • Average consumer rating per stationery product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual stationery products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan stationery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the stationery sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.