- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue market in Nigeria
Explore in-depth insights into the tissue market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top tissue brands, packaging preferences, and shopper behaviour within the tissue category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue landscape in Nigeria.
Here is the type of information included in this report:
- A total of 64 tissue products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 37 different tissue brands
- The most common pack size in the tissue category is 0.1 units, with the Sachet format being the most frequently used
- In the past 12 months, 2,067 new unique product entries have been recorded in the tissue category
- Softwave is currently the most scanned tissue brand in Nigeria
Report on the tissue category in Nigeria
A comprehensive report is available upon request.
Related tissue categories
- Tissue and Hygiene
- Hygiene
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of tissue insights available
- Top tissue products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue brands in Nigeria by demographics
- Tissue brand shopper profile
- Average consumer rating per tissue product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan tissue products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
