- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby skin care market in Nigeria
Explore in-depth insights into the baby skin care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top baby skin care brands, packaging preferences, and shopper behaviour within the baby skin care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby skin care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 179 baby skin care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 86 different baby skin care brands
- The most common pack size in the baby skin care category is 0.1 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 2,484 new unique product entries have been recorded in the baby skin care category
- Cussons Baby is currently the most scanned baby skin care brand in Nigeria
Report on the baby skin care category in Nigeria
A comprehensive report is available upon request.
Related baby skin care categories
- Baby Care
- Baby Bath
- Baby Hair Care
- Diapers
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of baby skin care insights available
- Top baby skin care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby skin care brands in Nigeria by demographics
- Baby Skin Care brand shopper profile
- Average consumer rating per baby skin care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby skin care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan baby skin care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby skin care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
