Baby Care market in Nigeria

Detailed insights on the baby care market in Nigeria

Explore in-depth insights into the baby care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top baby care brands, packaging preferences, and shopper behaviour within the baby care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby care landscape in Nigeria.

Here is the type of information included in this report:

• A total of 315 baby care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
• These products span 128 different baby care brands
• The most common pack size in the baby care category is 125 kg, with the Bag format being the most frequently used
• In the past 12 months, 5,144 new unique product entries have been recorded in the baby care category
• Kisskids is currently the most scanned baby care brand in Nigeria

Report on the baby care category in Nigeria

A comprehensive report is available upon request.

Related baby care categories

• Baby Bath
• Baby Hair Care
• Baby Skin Care
• Diapers

Regions in Nigeria covered in the report

• Abia
• Adamawa
• Akwa Ibom
• Anambra
• Bauchi
• Bayelsa
• Benue
• Borno
• Cross River
• Delta
• Ebonyi
• Edo
• Ekiti
• Enugu
• Federal Capital Territory
• Gombe
• Imo
• Jigawa
• Kaduna
• Kano
• Katsina
• Kebbi
• Kogi
• Kwara
• Lagos
• Nassarawa
• Niger
• Ogun
• Ondo
• Osun
• Oyo
• Plateau
• Rivers
• Sokoto
• Taraba
• Yobe
• Zamfara

Other types of baby care insights available

• Top baby care products in Nigeria overview (brand, format, size in units, price, etc)
• Share of products by demographics (gender, age, SEC, regions) evolution
• Share of baby care brands in Nigeria by demographics
• Baby Care brand shopper profile
• Average consumer rating per baby care product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual baby care products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan baby care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the baby care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.

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