- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the confectionery market in Morocco
Explore in-depth insights into the confectionery market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the confectionery landscape in Morocco.
Here is the type of information included in this report:
- A total of 396 confectionery products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
- These products span 122 different confectionery brands
- The most common pack size in the confectionery category is 0.075 kg, with the Sachet format being the most frequently used
- In the past 12 months, 4,310 new unique product entries have been recorded in the confectionery category
- Ideal is currently the most scanned confectionery brand in Morocco
Report on the confectionery category in Morocco
A comprehensive report is available upon request.
Related confectionery categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
- Candies and Sweets (non-chocolate)
- Chewing Gum
- Chocolate Confectionery
Regions in Morocco covered in the report
- Boujdour
- Chaouia – Ouardigha
- Doukkala – Abda
- Es Semara
- Fès – Boulemane
- Gharb – Chrarda – Béni Hssen
- Grand Casablanca
- Guelmim – Es-Semara
- Laayoune
- Laâyoune – Boujdour – Sakia El Hamra
- Marrakech – Tensift – Al Haouz
- Meknès – Tafilalet
- Oriental
- Oued el Dahab
- Rabat – Salé – Zemmour – Zaer
- Souss – Massa – Draâ
- Tadla – Azilal
- Tanger – Tétouan
- Taza – Al Hoceima – Taounate
Other types of confectionery insights available
- Top confectionery products in Morocco overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of confectionery brands in Morocco by demographics
- Confectionery brand shopper profile
- Average consumer rating per confectionery product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual confectionery products consumers in Morocco are purchasing and consuming.
Online panel members from Morocco scan confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the confectionery sector in Morocco, get in touch on contact@sagaciresearch.com or click below.
