- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the dairy market in Morocco
Explore in-depth insights into the dairy market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top dairy brands, packaging preferences, and shopper behaviour within the dairy category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the dairy landscape in Morocco.
Here is the type of information included in this report:
- A total of 1,096 dairy products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
- These products span 259 different dairy brands
- The most common pack size in the dairy category is 1 kg, with the Paper box format being the most frequently used
- In the past 12 months, 30,937 new unique product entries have been recorded in the dairy category
- Jaouda is currently the most scanned dairy brand in Morocco
Report on the dairy category in Morocco
A comprehensive report is available upon request.
Related dairy categories
- Food & Drinks
- Baby Food
- Beverages
- Canned and Preserved Foods
- Packaged Food
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Morocco covered in the report
- Boujdour
- Chaouia – Ouardigha
- Doukkala – Abda
- Es Semara
- Fès – Boulemane
- Gharb – Chrarda – Béni Hssen
- Grand Casablanca
- Guelmim – Es-Semara
- Laayoune
- Laâyoune – Boujdour – Sakia El Hamra
- Marrakech – Tensift – Al Haouz
- Meknès – Tafilalet
- Oriental
- Oued el Dahab
- Rabat – Salé – Zemmour – Zaer
- Souss – Massa – Draâ
- Tadla – Azilal
- Tanger – Tétouan
- Taza – Al Hoceima – Taounate
Other types of dairy insights available
- Top dairy products in Morocco overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of dairy brands in Morocco by demographics
- Dairy brand shopper profile
- Average consumer rating per dairy product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual dairy products consumers in Morocco are purchasing and consuming.
Online panel members from Morocco scan dairy products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the dairy sector in Morocco, get in touch on contact@sagaciresearch.com or click below.
