- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the food & drinks market in Morocco
Explore in-depth insights into the food & drinks market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top food & drinks brands, packaging preferences, and shopper behaviour within the food & drinks category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the food & drinks landscape in Morocco.
Here is the type of information included in this report:
- A total of 7,314 food & drinks products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
- These products span 1,453 different food & drinks brands
- The most common pack size in the food & drinks category is 1 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 174,654 new unique product entries have been recorded in the food & drinks category
- Jaouda is currently the most scanned food & drinks brand in Morocco
Report on the food & drinks category in Morocco
A comprehensive report is available upon request.
Related food & drinks categories
-
- Alcoholic Beverages
- Baby Food
- Baking Powder
- Beer
- Beverages
- Biscuits
- Bottled Water
- Bouillon
- Brandy and Cognac
- Bread
- Bread, Flour, Pastries and Baking Ingredients
- Butter
- Candies and Sweets (non-chocolate)
- Canned Seafood
- Canned and Preserved Foods
- Carbonated Soft Drinks
- Cheese
- Chewing Gum
- Chocolate Confectionery
- Coffee
- Condensed and Evaporated milk
- Confectionery
- Cooking Sauces
- Couscous
- Cream
- Dairy
- Dairy Desserts
- Edible oils
- Energy Drinks
- Family Cereals
- Flavoured Powder Drinks
- Flour
- Frozen Foods
- Fruits in Syrup
- Gin
- Herbs and Spices
- Ice Cream
- Infant Cereals
- Instant Noodles
- Instant Soups
- Juices
- Ketchup
- Liqueurs
- Margarine
- Mayonnaise
- Milk
- Milk Formula<
Regions in Morocco covered in the report
- Boujdour
- Chaouia – Ouardigha
- Doukkala – Abda
- Es Semara
- Fès – Boulemane
- Gharb – Chrarda – Béni Hssen
- Grand Casablanca
- Guelmim – Es-Semara
- Laayoune
- Laâyoune – Boujdour – Sakia El Hamra
- Marrakech – Tensift – Al Haouz
- Meknès – Tafilalet
- Oriental
- Oued el Dahab
- Rabat – Salé – Zemmour – Zaer
- Souss – Massa – Draâ
- Tadla – Azilal
- Tanger – Tétouan
- Taza – Al Hoceima – Taounate
Other types of food & drinks insights available
- Top food & drinks products in Morocco overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of food & drinks brands in Morocco by demographics
- Food & Drinks brand shopper profile
- Average consumer rating per food & drinks product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual food & drinks products consumers in Morocco are purchasing and consuming.
Online panel members from Morocco scan food & drinks products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the food & drinks sector in Morocco, get in touch on contact@sagaciresearch.com or click below.
