- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pens market in Madagascar
Explore in-depth insights into the pens market in Madagascar, drawn from real consumer data. This market report analyzes key consumption trends, top pens brands, packaging preferences, and shopper behaviour within the pens category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pens landscape in Madagascar.
Here is the type of information included in this report:
- A total of 67 pens products (SKUs) have been scanned by consumers in Madagascar, providing a comprehensive view of the category
- These products span 29 different pens brands
- The most common pack size in the pens category is 1 units, with the Tube format being the most frequently used
- In the past 12 months, 1,267 new unique product entries have been recorded in the pens category
- Schneider is currently the most scanned pens brand in Madagascar
Report on the pens category in Madagascar
A comprehensive report is available upon request.
Related pens categories
- Stationery
- Coloration
- Correction
- Markers and Highlighters
- Notebooks
- Pencils
Regions in Madagascar covered in the report
- Antananarivo
- Antsiranana
- Fianarantsoa
- Mahajanga
- Toamasina
- Toliary
Other types of pens insights available
- Top pens products in Madagascar overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pens brands in Madagascar by demographics
- Pens brand shopper profile
- Average consumer rating per pens product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pens products consumers in Madagascar are purchasing and consuming.
Online panel members from Madagascar scan pens products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pens sector in Madagascar, get in touch on contact@sagaciresearch.com or click below.
