- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the liquid soap market in Madagascar
Explore in-depth insights into the liquid soap market in Madagascar, drawn from real consumer data. This market report analyzes key consumption trends, top liquid soap brands, packaging preferences, and shopper behaviour within the liquid soap category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the liquid soap landscape in Madagascar.
Here is the type of information included in this report:
- A total of 59 liquid soap products (SKUs) have been scanned by consumers in Madagascar, providing a comprehensive view of the category
- These products span 40 different liquid soap brands
- The most common pack size in the liquid soap category is 1 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 686 new unique product entries have been recorded in the liquid soap category
- Nickel is currently the most scanned liquid soap brand in Madagascar
Report on the liquid soap category in Madagascar
A comprehensive report is available upon request.
Related liquid soap categories
- Bath and Shower
- Bar Soap
Regions in Madagascar covered in the report
- Antananarivo
- Antsiranana
- Fianarantsoa
- Mahajanga
- Toamasina
- Toliary
Other types of liquid soap insights available
- Top liquid soap products in Madagascar overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of liquid soap brands in Madagascar by demographics
- Liquid Soap brand shopper profile
- Average consumer rating per liquid soap product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual liquid soap products consumers in Madagascar are purchasing and consuming.
Online panel members from Madagascar scan liquid soap products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the liquid soap sector in Madagascar, get in touch on contact@sagaciresearch.com or click below.
