- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tobacco market in Kenya
Explore in-depth insights into the tobacco market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top tobacco brands, packaging preferences, and shopper behaviour within the tobacco category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tobacco landscape in Kenya.
Here is the type of information included in this report:
- A total of 89 tobacco products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 55 different tobacco brands
- The most common pack size in the tobacco category is 20 units, with the Paper box format being the most frequently used
- In the past 12 months, 2,496 new unique product entries have been recorded in the tobacco category
- Pall Mall is currently the most scanned tobacco brand in Kenya
Report on the tobacco category in Kenya
A comprehensive report is available upon request.
Related tobacco categories
-
- Cigarettes
- Other Tobacco
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of tobacco insights available
- Top tobacco products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tobacco brands in Kenya by demographics
- Tobacco brand shopper profile
- Average consumer rating per tobacco product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tobacco products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan tobacco products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tobacco sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
