- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry aids market in Kenya
Explore in-depth insights into the laundry aids market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top laundry aids brands, packaging preferences, and shopper behaviour within the laundry aids category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry aids landscape in Kenya.
Here is the type of information included in this report:
- A total of 208 laundry aids products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 58 different laundry aids brands
- The most common pack size in the laundry aids category is 0.75 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 6,950 new unique product entries have been recorded in the laundry aids category
- Downy is currently the most scanned laundry aids brand in Kenya
Report on the laundry aids category in Kenya
A comprehensive report is available upon request.
Related laundry aids categories
- Laundry Care
- Laundry Detergents
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of laundry aids insights available
- Top laundry aids products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry aids brands in Kenya by demographics
- Laundry Aids brand shopper profile
- Average consumer rating per laundry aids product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry aids products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan laundry aids products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry aids sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
