Bleach market in Kenya

Detailed insights on the bleach market in Kenya

Explore in-depth insights into the bleach market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top bleach brands, packaging preferences, and shopper behaviour within the bleach category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bleach landscape in Kenya.

Here is the type of information included in this report:

  • A total of 64 bleach products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
  • These products span 36 different bleach brands
  • The most common pack size in the bleach category is 0.07 l, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 904 new unique product entries have been recorded in the bleach category
  • JIK is currently the most scanned bleach brand in Kenya

Report on the bleach category in Kenya

A comprehensive report is available upon request.

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Related bleach categories

  • Home Care
    • Air Care
    • Dishwashing
    • Insecticides
    • Laundry Care
    • Surface Care and cleaners
    • Toilet Care

Regions in Kenya covered in the report

  • Baringo
  • Bomet
  • Bungoma
  • Busia
  • Elgeyo-Marakwet
  • Embu
  • Garissa
  • Homa Bay
  • Isiolo
  • Kajiado
  • Kakamega
  • Kericho
  • Kiambu
  • Kilifi
  • Kirinyaga
  • Kisii
  • Kisumu
  • Kitui
  • Kwale
  • Laikipia
  • Lamu
  • Machakos
  • Makueni
  • Mandera
  • Marsabit
  • Meru
  • Migori
  • Mombasa
  • Murang’a
  • Nairobi
  • Nakuru
  • Nandi
  • Narok
  • Nyamira
  • Nyandarua
  • Nyeri
  • Samburu
  • Siaya
  • Taita Taveta
  • Tana River
  • Tharaka-Nithi
  • Trans Nzoia
  • Turkana
  • Uasin Gishu
  • Vihiga
  • Wajir
  • West Pokot

Other types of bleach insights available

  • Top bleach products in Kenya overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of bleach brands in Kenya by demographics
  • Bleach brand shopper profile
  • Average consumer rating per bleach product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual bleach products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan bleach products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the bleach sector in Kenya, get in touch on contact@sagaciresearch.com or click below.