- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the home care market in Kenya
Explore in-depth insights into the home care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top home care brands, packaging preferences, and shopper behaviour within the home care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the home care landscape in Kenya.
Here is the type of information included in this report:
- A total of 2,139 home care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 485 different home care brands
- The most common pack size in the home care category is 0.5 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 54,834 new unique product entries have been recorded in the home care category
- Sunlight is currently the most scanned home care brand in Kenya
Report on the home care category in Kenya
A comprehensive report is available upon request.
Related home care categories
-
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Aids
- Laundry Care
- Laundry Detergents
- Multi-Purpose Cleaners
- Shoe Polish
- Surface Care and cleaners
- Toilet Care
- Window/Glass Cleaners
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of home care insights available
- Top home care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of home care brands in Kenya by demographics
- Home Care brand shopper profile
- Average consumer rating per home care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual home care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan home care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the home care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
