- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tomato pastes and purées market in Kenya
Explore in-depth insights into the tomato pastes and purées market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top tomato pastes and purées brands, packaging preferences, and shopper behaviour within the tomato pastes and purées category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tomato pastes and purées landscape in Kenya.
Here is the type of information included in this report:
- A total of 96 tomato pastes and purées products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 47 different tomato pastes and purées brands
- The most common pack size in the tomato pastes and purées category is 0.07 kg, with the Can format being the most frequently used
- In the past 12 months, 6,425 new unique product entries have been recorded in the tomato pastes and purées category
- Kenylon is currently the most scanned tomato pastes and purées brand in Kenya
Report on the tomato pastes and purées category in Kenya
A comprehensive report is available upon request.
Related tomato pastes and purées categories
- Sauces, Dressings and Condiments
- Cooking Sauces
- Seasoning
- Table Sauces
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of tomato pastes and purées insights available
- Top tomato pastes and purées products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tomato pastes and purées brands in Kenya by demographics
- Tomato Pastes and Purées brand shopper profile
- Average consumer rating per tomato pastes and purées product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tomato pastes and purées products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan tomato pastes and purées products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tomato pastes and purées sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
