Mayonnaise market in Kenya

Detailed insights on the mayonnaise market in Kenya

Explore in-depth insights into the mayonnaise market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top mayonnaise brands, packaging preferences, and shopper behaviour within the mayonnaise category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the mayonnaise landscape in Kenya.

Here is the type of information included in this report:

  • A total of 106 mayonnaise products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
  • These products span 33 different mayonnaise brands
  • The most common pack size in the mayonnaise category is 0.34 kg, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 2,424 new unique product entries have been recorded in the mayonnaise category
  • Zesta is currently the most scanned mayonnaise brand in Kenya

Report on the mayonnaise category in Kenya

A comprehensive report is available upon request.

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Related mayonnaise categories

  • Table Sauces
    • Barbecue Sauces
    • Chilli Sauces
    • Ketchup
    • Mustard
    • Other Table Sauces
    • Oyster Sauces
    • Salad Dressings
    • Shito
    • Soy Sauces

Regions in Kenya covered in the report

  • Baringo
  • Bomet
  • Bungoma
  • Busia
  • Elgeyo-Marakwet
  • Embu
  • Garissa
  • Homa Bay
  • Isiolo
  • Kajiado
  • Kakamega
  • Kericho
  • Kiambu
  • Kilifi
  • Kirinyaga
  • Kisii
  • Kisumu
  • Kitui
  • Kwale
  • Laikipia
  • Lamu
  • Machakos
  • Makueni
  • Mandera
  • Marsabit
  • Meru
  • Migori
  • Mombasa
  • Murang’a
  • Nairobi
  • Nakuru
  • Nandi
  • Narok
  • Nyamira
  • Nyandarua
  • Nyeri
  • Samburu
  • Siaya
  • Taita Taveta
  • Tana River
  • Tharaka-Nithi
  • Trans Nzoia
  • Turkana
  • Uasin Gishu
  • Vihiga
  • Wajir
  • West Pokot

Other types of mayonnaise insights available

  • Top mayonnaise products in Kenya overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of mayonnaise brands in Kenya by demographics
  • Mayonnaise brand shopper profile
  • Average consumer rating per mayonnaise product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual mayonnaise products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan mayonnaise products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the mayonnaise sector in Kenya, get in touch on contact@sagaciresearch.com or click below.