Seasoning market in Kenya

Detailed insights on the seasoning market in Kenya

Explore in-depth insights into the seasoning market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top seasoning brands, packaging preferences, and shopper behaviour within the seasoning category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the seasoning landscape in Kenya.

Here is the type of information included in this report:

  • A total of 1,366 seasoning products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
  • These products span 237 different seasoning brands
  • The most common pack size in the seasoning category is 0.05 kg, with the Sachet format being the most frequently used
  • In the past 12 months, 82,430 new unique product entries have been recorded in the seasoning category
  • Tropical Heat is currently the most scanned seasoning brand in Kenya

Report on the seasoning category in Kenya

A comprehensive report is available upon request.

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Related seasoning categories

  • Sauces, Dressings and Condiments
    • Cooking Sauces
    • Table Sauces
    • Tomato Pastes and Purées
  • Bouillon
  • Herbs and Spices
  • Salt
  • Vinegar

Regions in Kenya covered in the report

  • Baringo
  • Bomet
  • Bungoma
  • Busia
  • Elgeyo-Marakwet
  • Embu
  • Garissa
  • Homa Bay
  • Isiolo
  • Kajiado
  • Kakamega
  • Kericho
  • Kiambu
  • Kilifi
  • Kirinyaga
  • Kisii
  • Kisumu
  • Kitui
  • Kwale
  • Laikipia
  • Lamu
  • Machakos
  • Makueni
  • Mandera
  • Marsabit
  • Meru
  • Migori
  • Mombasa
  • Murang’a
  • Nairobi
  • Nakuru
  • Nandi
  • Narok
  • Nyamira
  • Nyandarua
  • Nyeri
  • Samburu
  • Siaya
  • Taita Taveta
  • Tana River
  • Tharaka-Nithi
  • Trans Nzoia
  • Turkana
  • Uasin Gishu
  • Vihiga
  • Wajir
  • West Pokot

Other types of seasoning insights available

  • Top seasoning products in Kenya overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of seasoning brands in Kenya by demographics
  • Seasoning brand shopper profile
  • Average consumer rating per seasoning product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual seasoning products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan seasoning products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the seasoning sector in Kenya, get in touch on contact@sagaciresearch.com or click below.