- 05/09/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rice market in Kenya
Explore in-depth insights into the rice market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top rice brands, packaging preferences, and shopper behaviour within the rice category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rice landscape in Kenya.
Here is the type of information included in this report:
- A total of 146 rice products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 38 different rice brands
- The most common pack size in the rice category is 1 kg, with the Bag format being the most frequently used
- In the past 12 months, 3,342 new unique product entries have been recorded in the rice category
- Sunrice is currently the most scanned rice brand in Kenya
Report on the rice category in Kenya
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related rice categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Pasta
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of rice insights available
- Top rice products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rice brands in Kenya by demographics
- Rice brand shopper profile
- Average consumer rating per rice product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual rice products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan rice products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rice sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
