- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rice, pasta and noodles market in Kenya
Explore in-depth insights into the rice, pasta and noodles market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top rice, pasta and noodles brands, packaging preferences, and shopper behaviour within the rice, pasta and noodles category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rice, pasta and noodles landscape in Kenya.
Here is the type of information included in this report:
- A total of 453 rice, pasta and noodles products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 131 different rice, pasta and noodles brands
- The most common pack size in the rice, pasta and noodles category is 0.4 kg, with the Sachet format being the most frequently used
- In the past 12 months, 15,797 new unique product entries have been recorded in the rice, pasta and noodles category
- Indomie is currently the most scanned rice, pasta and noodles brand in Kenya
Report on the rice, pasta and noodles category in Kenya
A comprehensive report is available upon request.
Related rice, pasta and noodles categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
- Couscous
- Instant Noodles
- Pasta
- Rice
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of rice, pasta and noodles insights available
- Top rice, pasta and noodles products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rice, pasta and noodles brands in Kenya by demographics
- Rice, Pasta and Noodles brand shopper profile
- Average consumer rating per rice, pasta and noodles product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual rice, pasta and noodles products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan rice, pasta and noodles products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rice, pasta and noodles sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
